About Me

Florencia Y Hasson

Thanks for taking an interest in me!

I'm a bilingual, multicultural Product Designer with four years of industry experience, graduating with a Master's in Interaction Design from California College of the Arts in August 2025. I started my career freelancing and running my own design business before moving into UX, where I gained hands-on experience working with a variety of startups and small-to-mid sized companies. Industries include SaaS, E-commerce, Dating, and EdTech.

Today, I'm looking to grow at a company that values continuous learning, understands the real impact of design on a product, and challenges me to keep leveling up.

In grad school, I focused on prototyping — from building hardware for software experiences and designing for IoT, to exploring how emerging AI technologies can be woven into design workflows. As the field evolves, I’m committed to staying curious and building adaptable processes that can grow alongside it.

Outside of work, I’m a lifelong athlete who played competitive volleyball in college and still plays today. I also enjoy spending my time doing pottery, photography, and traveling, always looking for new experiences and stories to capture along the way.
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Dive into my timeline to learn more about what made me, me.

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1990’s

Born & Raised in North Beach, San Francisco

I grew up in a multicultural, bilingual household where creativity and resilience were part of everyday life. My dad, an artist, nurtured my love for art and design from an early age. My mom, an immigrant from Uruguay, instilled in me a strong work ethic and a deep sense of determination.

RIP pink choker...

2000's

Yearly Visits with Family in Uruguay

These trips shaped my worldview early on — teaching me to appreciate different cultures, value connection across distance, and understand the importance of learning Spanish to stay close to my roots.

2010's

Self-Discovery Through Solo Traveling

I graduated from Sonoma State University with a degree in Communications, and had no idea what I wanted to do. Even after focusing on marketing and journalism, I still felt lost. After saving up from my job as a restaurant manager, I set off on a four-month solo trip through South America. That time wasn’t about building a career — it was about rediscovering myself, learning to trust my instincts, and leaning into uncertainty.

Also discovered my love for llamas! 😍

2020's

A Budding & Eager Designer

Realizing it wasn’t too late to find something I truly loved, I dove headfirst into design. I started by taking classes at City College of San Francisco, where I was introduced to User Experience Design. Wanting more, I decided to fully immerse myself in a UX/UI bootcamp in Barcelona.

Shortly after returning, the pandemic hit — and, with it, an unexpected opportunity to expand my visual design skills. That serendipitous turn led to launching my own freelance business, working with small businesses across San Francisco. Eventually, I returned to my original love: product design. I moved into full-time roles — first at a startup, then at a more established company — gaining hands-on experience in building and scaling digital products.

TODAY

Excited for the Road Ahead

In August, of 2024 I decided to return to school and am now about to graduate with a Master’s in Interaction Design from California College of the Arts. This has been an incredibly rewarding experience, giving me the opportunity to dive deeper into different facets of product design — not just software, but also hardware. I'm excited to see where this next chapter takes me and what doors will open thanks to the skills, perspective, and growth this program has given me. 

Want to know more? Let’s connect!